May 15, 2025
— Jeff Ward, Lehigh Valley News Briefs
Adams Outdoor, a Bethlehem-based advertising company, has added 49 billboards from a division of Times-Shamrock Communications, expanding in Lackawanna and Luzerne counties.
Adams said the deal adds 24 “static” billboards and 25 digital ones in markets including Scranton, Wilkes-Barre, Hazleton and the area. Times-Shamrock is a Scranton-based newspaper publisher.
The acquisition is Adams Outdoors’ sixth deal in eight months, the company said in a press release.
Terms of the transaction were not disclosed.
Here’s a cut-and-paste version of the company statement:
BETHLEHEM, Pa.–(BUSINESS WIRE)–Adams Outdoor Advertising is excited to announce the successful acquisition of billboard inventory from Times Shamrock Outdoor, significantly enhancing its presence in the Eastern Pennsylvania market. This acquisition brings 24 static bulletins and 25 digital bulletins into the Adams portfolio—further solidifying the company’s momentum during a period of rapid growth.
The new inventory expands Adams’ reach throughout Lackawanna and Luzerne Counties, including key markets such as Scranton, Wilkes-Barre, Hazleton, and surrounding communities. With coverage along major travel corridors like Interstate 81 and Route 309, Adams is now better positioned to offer clients broader reach, more dynamic options, and even greater value in these high-traffic regions.
Times Shamrock Outdoor, a division of Times-Shamrock Communications, has long been a trusted media presence in Northeastern Pennsylvania. Known for its strong local ties and community-focused approach, the company has served the region with high-quality outdoor advertising solutions for decades.
“By expanding our inventory in Lackawanna and Luzerne Counties, we’re creating more opportunities for brands to connect with their audiences,” said Rob Shilling, General Manager of Adams Outdoor Advertising Eastern PA. “We’re not just adding locations—we’re increasing the strategic value we deliver to our advertisers every day and filling in desirable gaps in our market area.”
Adams also acknowledged the seamless execution of the deal, crediting Max Drachman of Drachman M&A Co. for his professionalism and expertise in brokering the transaction.
This marks Adams’ sixth acquisition in just eight months, a clear signal of the company’s major growth mode and ongoing investment in high-potential markets. Adams continues to build a market-leading footprint by combining traditional and digital OOH solutions with premium placement and local expertise.
About Adams Outdoor Advertising
Adams Outdoor Advertising is a leader in the out-of-home advertising industry, delivering creative and effective advertising campaigns in major markets across the U.S. With a focus on innovation, Adams helps brands reach audiences through high-quality billboard placements and cutting-edge digital displays.
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