Da Vinci Center Fell Short of Attendance Target in First Year in Downtown Allentown, 160,000 Versus Goal of 400,000

Dec. 22, 2025

— Jeff Ward, Lehigh Valley News Briefs

Back in 2021, the Da Vinci Science Center projected attendance of 400,000 in its first year after opening in downtown Allentown.

That sounded like a lot, roughly half as many as Philadelphia’s Franklin Institute brings in annually.

It was. The first year at 815 W. Hamilton St. drew 160,000 people, according to a statement from the science center.

Is this the new Lehigh Valley boondoggle? The City of Easton dodged a bullet when it decided not to be the host.

First, I thank Da Vinci for responding and being blunt. Second, it fell 60% short of its target, and in Year One, when there should have been some excitement about a new attraction.

The place has a big problem. How did they miscalculate by almost a quarter of a million people, or a half million feet through the door?

Below is their comment on the shortfall:

Ambitious is indeed one word for it. Unrealistic is another. I suspected as much four years ago.

The Da Vinci Center relied upon a lot of public support and it needs to provide some payback. Right now, it may be a disaster.

This kind of performance isn’t sustainable.

Again, I thank Tamara Krizek for her comments. Some local organizations won’t acknowledge problems, they just keep on pretending. She was concise and forthright.

This place has a long way to go. It has big problems.

More on that later.

Here’s a link to the Da Vinci Science Center website:

https://www.davincisciencecenter.org

1 thought on “Da Vinci Center Fell Short of Attendance Target in First Year in Downtown Allentown, 160,000 Versus Goal of 400,000

Leave a comment

search previous next tag category expand menu location phone mail time cart zoom edit close