norcoviewerLeave a Comment on Bethlehem Township Grants Variance for Signs at Walmart at Bethlehem Square

Bethlehem Township Grants Variance for Signs at Walmart at Bethlehem Square

Bentonville, Arkansas, the small but fast-growing town where Walmart is based. The town square is quaint and peaceful, sort of a mix of Disney and Mayberry. Photograph by the reporter.

March 18, 2026

— Jeff Ward, Lehigh Valley News Briefs

Bethlehem Township has granted variances to Walmart, allowing the giant retailer to install 40 signs and a banner at its store off Linden Street.

Walmart plans to install the signs and banner in conjunction with the “remodeling of the online pickup area and vehicular parking area,” according to a notice from the township.

Bentonville, Arkansas-based Walmart competes with Amazon and other online retailers with delivery service and pickup.

Bethlehem Township’s Zoning Hearing Board approved the signs at a Feb. 25 meeting.

The township granted variances for signs at Walmart’s online pickup area in the parking lot at Bethlehem Square. Photograph from township website.

The Walmart store is at 3926 Linden St., also known as Nazareth Pike and Route 191. It is one of the anchor stores at Bethlehem Square, which also has a Home Depot and Giant grocery store.

Walmart has generated billions for the founding Walton family. Some of it went to the Crystal Bridges art museum in Bentonville, see below.

Walmart heiress Alice Walton founded the Crystal Bridges Museum of American Art in Bentonville. Photograph by the reporter.

— Disclosure: I own shares in Amazon.

Leave a comment

search previous next tag category expand menu location phone mail time cart zoom edit close