March 23, 2026
— Jeff Ward, Lehigh Valley News Briefs
Activist investor Jana Partners wants Six Flags, owner of Dorney Park and Wildwater Kingdom, to consider selling the entire company, according to a report from Reuters.
The news agency said Jana sent a letter to Six Flags’ board of directors asking the amusement-park company to explore a sale and to appoint a new board leader.
Six Flags and Cedar Fair, former owner of Dorney, combined in 2024. Since then the company has been plagued by bad weather, burdened by debt and seen its share price fall.
Dorney Park in South Whitehall Township was family-owned until 1992, when Cedar Fair acquired it. Six Flags also owns Great Adventure in Jackson, New Jersey.
Charlotte, North Carolina-based Six Flags recently named National Football League player Travis Kelce as a brand ambassador. Kelce is a fan of the parks and has worked with Jana Partners as it reviews Six Flags. Kelce is a tight end with the Kansas City Chiefs, is engaged to singer Taylor Swift and is the brother of former Philadelphia Eagle center Jason Kelce.
Jana said earlier that it had a 9% stake in Six Flags. Activist investors buy into companies and then suggest changes in management or ownership to boost the value of their stakes.
Six Flags’ board chairman (a gender-neutral term) is Marilyn Spiegel, who has held executive roles at gaming and resort companies including Wynn Las Vegas and Harrah’s.
Six Flags has not publicly acknowledged the Jana letter on its website.
Six Flags owns 26 amusement parks, 15 water parks and nine resorts in the U.S., Canada and Mexico, according to the company’s website. It recently announced plans to sell seven properties.
The closing price Monday of shares of Six Flags (NYSE:FUN) was $16.77 and as of 6:39 p.m., the stock has risen to $17.00 in late trading. While that’s less than half of the $39.08 52-week high, it’s a move up from the low of $12.51.
Lehigh Valley News Briefs 