Jeff’s Bagel Run Says It Will Expand Into the Lehigh Valley (Correct)

(Corrects name of bagel store in fifth paragraph. It’s Vic’s Bagels)

Aug. 5, 2026

— Jeff Ward, Lehigh Valley News Briefs

Jeff’s Bagel Run plans a 10-store expansion into Pennsylvania and the Lehigh Valley, according to Franchising.com.

The Florida-based chain did not provide locations for franchises. Site selection is underway, according to the statement from Jeff’s, from Harrisburg to Reading, the Lehigh Valley and the Philadelphia suburbs.

Jeff’s Bagel Run was founded in 2019 and now operates 39 stores, according to the company’s website. The chain, also known as JBR, boils and bakes bagels fresh throughout the day.

The chain also features a bagel of the day. For today, it’s strawberry shortcake, a sweet vanilla bagel with strawberry crunch and strawberry icing.

I like Vic’s Bagels in the shopping center with Giant off Easton Avenue. The northeast U.S. is a crowded bagel market, so Jeff’s Bagel Run has a challenge ahead. I have never been to a JBR franchise, but I’ll look for one on my next trip.